Sexual Elderly Abuse And Mistreatment - 1412 Words

Sexual Elderly Abuse Mistreatment When I first started the research on sexual elderly abuse I know that it happens but didn’t know the extent of the finding until now how much emotional, physical, sexual, and financial mistreatment and potential neglect that our elderly endure. Elder sexual abuse is understudied and rarely understood. It is difficult to seek justice for elderly sexual abuse because the victims are over the age of 60 and frequently have medical conditions such as loss of memory, communication problems, or confusion as while as finding the perpetrators who maybe attendants, employees of care facilities, family members including spouses, and others. Facility residents sometimes assault fellow residents while the majority†¦show more content†¦However, the studies suggest that about 40 % of people will enter a nursing home before they die according to the National Center on Elder Abuse [NCEA]. In my experience when working in the long term facility some of the problems we came across due to being understaff were untreated bedsores, inadequate care, preventable accidents sometimes it could cause serious enough harm to residents or to place the residents in immediate jeopardy of death or serious injury. One study showed reported instances of residents being punched, slapped, choked or kicked by staff members or other residents, causing injuries such as fractured bones or lacerations. Some of the violations uncovered are particularly disturbing. One attendant walked into a resident s room, said I m tired of your ass, and hit her in the face, breaking her nose. Types of Mistreatment According to the Table of the National Elder Mistreatment Study, (2008) of the sexual mistreatment there was approximately 16 % cases reported to police and of the potential neglect predicted that minority racial status, low income, poor health, and low social support that there was approximately 5.9%. There was an analyses done of the financial mistreatment by families and 5.2 % were financial mistreatment. Women or the frail elderly are more likely to be verbal abused as while as African Americans and those with poor health, reported financial exploitation. However, Latinos were less likely than those from other ethnic

The Health Status Of The United States - 775 Words

The health status of the population in the United States is a national priority. The Healthy People 2020 outlines priorities and to improve the health of individuals and communities across the country. Healthy People 2020 is defined as a comprehensive set of national objectives for â€Å"improving the health of all Americans† (Healthy People 2020, n.d, para. 1). The Healthy people 2020, is aimed at improving the health of individuals and communities and envisions â€Å"a society in which all people live long, healthy lives† (Healthy People 2020, n.d, para 4). A short priority list was developed and contains twenty-six objectives knowns as Leading Health Indicators (LHI). The list of objectives was created to prioritize health issues that must be addressed and to find appropriate actions to take in order to improve the health of the population. During the evaluation of the objectives in the (LHI) and the analysis of the perceived health of the community, three key factors were identified as potential health problems including children exposure to a second hand smoke, obesity among adults, and limited access to dental care. The identification of the LHI perceived as problems was based on personal observation and perception from community members. An observation was made during It is not uncommon in the community to observe drivers smoking cigarettes while having children in the back seat of a vehicle. Children with disadvantaged circumstances [such socio-economic disadvantages andShow MoreRelatedHealth Status and Health Care Services in the United Kingdom with Comparison to the United States2251 Words   |  10 Pages*********@rocketmail.com Health Status and Health Care Services in the United Kingdom with comparison to the United States HSM310 Introduction to Health Services Management Course Project Date submitted: 11/29/2015 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Population and Health Status†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3 Demographic characteristics of population Mortality, Infant mortality data, causes of death Other data of health status Related informationRead MoreHealth Status and Health Care Services in China with Comparison to the United States2180 Words   |  9 PagesHealth Status and Health Care Services in China with comparison to the United States HSM310 Introduction to Health Services Management Course Project December 12, 2010 A health care system refers to the comprehensive organization, structures and strategies through which Medicare and health care is made available by the government to its citizens. 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Although this form of technology shows great promise, studies have shown thatRead MoreHealth Status and Health Care Services in Poland with Comparison to the United States4106 Words   |  17 Pagesand Health Status†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Demographic characteristics of population Mortality, Infant mortality data, causes of death Other data of health status Related information (such as on quality if life); analysis Availability of Health Services Basic organization/general description of services institutions, providers of care Issues related to access Utilization of services (data, if available) Other related information/analysis Expenditures How are health servicesRead MoreHealth Status and Health Care Services in China with Comparison to the United States2212 Words   |  9 PagesHealth Status and Health Care Services in China with comparison to the United States HSM310 Introduction to Health Services Management Course Project December 12, 2010 A health care system refers to the comprehensive organization, structures and strategies through which Medicare and health care is made available by the government to its citizens. A health care system is a product of countries politics. 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We as the United States of America have become more culturally diverse in this last century with thirty-six percent belonging to a racial or ethnic minority group. According to the US Census Bureau population estimates as of July 1, 2013 there are approximately fifty-four million Hispanics living in the United States representing seventeen percent of the US total population

Dickens creates Essay Example For Students

Dickens creates Essay Miss Havisham lives alone in a huge house and is lingering in the past. She is broken hearted which creates sympathy because of the way she lives her life. She has not moved on, or changed, she has kept everything the same, even though her lover will never return to her. Dickens does not make her history really obvious he uses the scene to describe how everything has remained the same. The fact he describes her wedding dress which she always wears, leads us to the conclusion that something happened on her wedding day. She sat, corpse-like Another way we feel sympathy for Miss Havisham is that she is so depressed and set in her ways that we pity her. Also, she is described in a morbid way, a though she isnt real, like she has no emotions.  However we lose sympathy for Miss Havisham because of the way she responds towards Pip.  Miss Havishams face could not smile. She wouldnt smile at Pip or show any gratitude towards him. She just kept a straight face always and never showed him emotions or any reason for Pip to like her. As well as this we can tell she has had a hard life and had a lot to cope with by her description. looked as if nothing could ever lift up again By the description we can suggest that she has looked this way for a very long time, We also get a picture of a droopy looking woman, without a hint of happiness and like she doesnt know how to have fun.  Having looked closely at how Dickens creates sympathy for his three key characters it has become clear that he creates sympathy for his characters by placing them in unfriendly or unpleasant places. Another technique Dickens has used to create sympathy is through the interaction between characters. When Pip is put in threatening or intimidating situations it had an adverse effect for some characters. An example of this is when Magwitch is threatening Pop in extract one. For this reason I feel that most sympathy for Pip because nothing happens to eliminate the sympathy created for him. Throughout both extracts Pop is a victim or feels nervous, upset, intimidated or scared. Whereas Miss Havisham is described with words connecting sympathy to death. This is the only other method Dickens uses which works effectively and really helps create a picture of poor heart broken Miss Havisham. no brightness left but the brightness of her sunken eyes is one example of this method. It creates pity for her from the reader.  Dickens is very successful at building sympathy for each character, especially for Pip who seems to be in unpleasant places a lot of the time. However, it is easy to create sympathy for a child yet for Magwitch its harder. The reader has to think about the state Magwitch is in before feeling sympathy for him because he threatens a young boy. Miss Havisham is weird now, emotionless and lifeless which helps create sympathy for her. But our knowledge of her intended manipulation of Estella and Pip brings out her bad qualities. Her bitterness and want for revenge against all men, these are not attractive characteristics which are unlikely to make anyone feel any sympathy for her. So Dickens used his methods of creating sympathy effectively and they worked effectively.

Marketing Audit Essay Example

Marketing Audit Essay Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect of superior quality, innovative content, and brilliant storytelling. To capture such a highly diverse market, Walt Disney has divided itself into four main business segments: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks. The purpose of these different segments is to integrate, and effectively operate in performance to maximize exposure and growth (Disney Online, 2006). This paper will analyze Disney’s marketing strategies directed at promoting its theme parks and resorts, as well as the firm’s strengths, weaknesses, opportunities and threats. Business Mission Walt Disney pioneered the world of entertainment into what we know today. In 1940, the Burbank Studio was constructed in California with a staff of more than 1,000 artists, animators, story men, and technicians (â€Å"Walt, Biography† n. d. ). Due to World War II, 94% of the Disney work was associated with special government work. This included the production of training and propaganda films for the armed services, as well as health films that are still shown throughout the world by the U. S. State Department of Health (â€Å"Walt, Biography† n. d). We will write a custom essay sample on Marketing Audit specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Walt Disney’s dream came to life in 1955 when the first Disneyland amusement park was built in California, priced around $17 million (â€Å"Walt, Biography† n. d). Through all of this, Walt’s original purpose was to stimulate the idea of education in children through entertainment in his movies, shows, and theme parks. The company’s mission statement states Walt’s aspiration to â€Å"nurture the imaginations of children around the world a well as to celebrate American values† (â€Å"The Walt Disney Company,†1996). Walt Disney and company has successfully upheld this mission in the business for over 80 years now. Objectives It was Walt’s objective to provide a service in which every person would desire now, as well as in the future. More than this, Walt Disney inspired to reach and touch as many people as possible, providing an unsurpassed experience in the world of entertainment. The firm’s stated objective is to be one of the world’s leading producers and providers of entertainment and information (â€Å"Disney Online,†2006). Walt Disney Corporation focuses on using its assortment of brands to differentiate its content, services and consumer products. Disney online states that the company’s financial goals are to â€Å"maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value† (2006). These goals of being the world’s leader in producing and providing entertainment are entirely realistic, considering the current financial position of Disney. The financial goals are also measurable in terms of revenue expected. Walt Disney Corporation is specifying goals by stating that they intend to differentiate content, services and consumer products, to run a superior business. The time period in which this firm plans to accomplish this objective is alluded to in its financial goals, stating that the firm aims to sustain long-term shareholder value. Internal Strengths The Walt Disney Corporation brand name has powerfully distinguished itself nationwide as one of the best in the entertainment business. Operating at a multinational level, Walt Disney has over 58,000 employees worldwide, accompanied by more than 189,000 shareholders. Since 1995, Walt Disney has nearly doubled its sales to over $33 billion dollars. In the same time frame, net income of this organization has more than doubled, from $1. 2 billion to $2. 8 billion. Disney stock prices have also increased steadily throughout its existence. Current stock prices are hovering around $30 per share (â€Å"The Walt Disney Company,†1996). Walt Disney Corporation can contribute much of its success to a large number of resources, superior experience, and its low-cost strategy. The company has developed a well -known brand name that has lead to high brand loyalty. This has given the organization the ability to adapt when product line sales decrease. At the same time, financial stability has allowed Walt Disney Corporation to extend its product line and services into home video, film, merchandise, radio broadcasting, network television, and theme parks (â€Å"The Walt Disney Company,†1996). As product line sales declined in the US, Disney has effectively expanded its operations to Japan and Europe. Overall, financial stability is one of Walt Disney’s primary internal strengths, giving the firm flexibility to submerge into a variety of different markets and expand operations globally. Innovative thinking by Disney employees has been critical to the company’s success. Employees have highly contributed to several box office hits in Disney productions. Creative and unique ideas this firm continually produces has overshadowed much of the competition. In an industry where extreme amounts of capital investments are required for new market entrants, Walt Disney has intimidated many new market entrants by dominating the market of entertainment. Much of this success is contributed to the organization’s internal assets in human resources. Another internal strength of Walt Disney is its ability to control costs. Disney benefits from implementing a low-cost-corporate-strategy while delivering superior goods and services at the same time (â€Å"The Walt Disney Company,†1996). The low-cost strategy has subsequently minimized financial risks within the organization. Once again, this is possible because of limited competition. Internal Weaknesses Although Walt Disney is a very successful organization, every company fights one or several weaknesses within the organization. A case study on Walt Disney Corporation points out three primary internal weaknesses. The first is an affect from the firm’s large work force. Communication is critical to any organization’s success and problems will inevitably exist with ideas and information circulating across 58,000 employees. The large work force inadvertently creates a high bureaucracy level within the corporation, which promotes stages of inequality between employees. By diversifying into more niches, Disney must be able to support the expansion of the company’s work force through efficient and effective means of communication (â€Å"The Walt Disney Company,†1996). With Disney’s persistent growth, supporting such a large number of employees and constant changes in top-management positions can become dangerous. The firm’s intentions are to bring in fresh ideas and different perspectives by changing executives, but employees may not always understand the reasoning behind this tactic, thus leading to inefficiency and possible moral dilemmas within the company. Although there are several positives that supplement structural changes, resistance and heavy expenses are often associated along with these changes (â€Å"The Walt Disney Company,†1996). The third and final internal weakness noted in the case study of Walt Disney Corporation is the firm’s high overhead expenses. The case study notes that, â€Å"Large overhead costs are usually direct effects of a large work-force and a large number of fixed assets† (â€Å"The Walt Disney Company,†1996). As Disney products and services expand globally, a vast amount of employees and fixed assets tied into the company is impossible to avoid. External Opportunities For an organization to be successful, recognizing external opportunities is crucial. After recognizing an opportunity, the company must research and continue to analyze the research to respond quickly and effectively to the market. Walt Disney Corporation has taken full advantage of external opportunities presented throughout its livelihood in the entertainment business. One opportunity Disney recognized and responded to at an early stage was the deficient movie market for young children. The newly animated movies produced by Disney have specifically targeted a young audience and has done so effectively, resulting in high profit margins. Although their target audience is generally the younger generation, many teens and adults have found themselves enjoying Disney productions. Competition has found it difficult to penetrate the company’s highly diversified product/service mix in such a highly specialized industry (â€Å"The Walt Disney Company,†1996). Diversification of products and services is a strategy that the Disney Corporation clearly focuses on in order to establish a competitive advantage in the entertainment market. In addition, extraordinary initial capital investments are essential to enter the business. The entertainment industry itself has presented itself to be a high opportunity market. People will relentlessly seek amusement and entertainment in until the end of times. Movies, cartoon shows, toys, and Disney theme parks all have a value that consumers will actively pursue as we have seen on a daily basis. With such a high market share, Disney obtains considerable leverage in pricing. If the demand for Disney products and/or services is high, the organization can increase prices. If the demand is low, Disney can afford to lower prices. This is another direct affect of the firm’s financial stability they have established through 80 years of successful operations. Another external opportunity is seen in positive government attitudes towards the organizations operations. Although government is generally recognized as being more of a negative factor in large corporations, government forces nationwide have contributed to Walt Disney’s product/service mix. For example, the French government invested over USD 1. 2 billion in a Euro Disneyworld development. Benefits of this investment went towards tax reliefs in cost of goods sold accounts and communication facilities (â€Å"The Walt Disney Company,†1996). The French government’s financial support in this situation would make it difficult for Walt Disney Corporation to lose large amounts of capital in a new theme park. Consistent funding from government entities is an advantage every corporation dreams about. External Threats Despite the number of external opportunities presented to the Disney organization, there still lies a few external threats. Although Disney has been very successful in the movie line, the business itself is extremely risky. Marketing research is important in the case of the movie and network-television industry. Understanding when and why the market shifts suddenly and frequently is critical to every organizations success. Disney must understand the external environment in this case and sustain sales through market orientation. Despite the overall market barrier in this industry, competition is always a factor in the network-television industry. The Disney channel has many rivals as new cartoons have surfaced in television both domestically and internationally from Sponge Bob Square Pants to Scooby-Doo. Disney has created a niche in targeting a specific age group of young children in its movies and cartoon shows, resulting in much of the firm’s success. One factor that has limited the firm’s external threats is the expansion of its business. The Walt Disney Company case study writes that, â€Å"†¦ the company has hedged itself to the macroeconomics factor, as it has diversified its business worldwide† (1996). If there happen to be an economic depression in one area of the world, operations in another site would support in covering losses by increasing revenues. Although most businesses would be affected by a recession, Disney has taken full advantage of the opportunity to expand globally. The primary rationale for not pursing high revenue on a consistent basis is because the corporate policy is to grow slowly and not try to impress anyone. With economic depression seldom spreading across the world instantaneously, this firm can rest easier than most organizations in the entertainment business. Strengths tied to Opportunities Opportunities that have been recognized and taken advantage of by Walt Disney Corporation can be contributed to the organizations internal strength of human resources. Disney executives take on a decentralized management approach by encouraging ideas from employees within the organization. The most creative and artistic employees usually meet every Sunday in what is called a â€Å"Gong-Show† (â€Å"The Walt Disney Company,†1996). Here, employees brainstorm in order to come up with innovative ideas and new business concepts/strategies (â€Å"The Walt Disney Company,†1996). Top employees benefit from special perk-packages, higher bonuses and an increase in salary. Although this expense is heavy, Walt Disney Corporation has dedicated itself to employee satisfaction, knowing much of the organization’s top achievements have come by way of its own workers. Porter’s Five-Forces Model is alluded to in any marketing case. Throughout the SWOT analysis, several relationships were brought up that tied this model to the Walt Disney organization. Examples aforementioned, integrated in Porter’s Five-Forces Model, include new entrants, customers, and competitors. Below is a diagram of the model: Michael Porter’s Five Forces Model Walt Disney Marketing Strategy Good enough to get by is not good enough for Disney. Unlike other organizations that claim to be the best at what they do, Disney has the numbers to back up this statement. Disney’s Parks and Resorts attract over 50 million people annually. This number is unmatched by any competitor in the industry. The very reason behind their success lies in the firm’s marketing strategy. The marketing strategy of a business will undoubtedly make or break an organization. Such work is the daily commerce of Walt Disney’s imaginers, a core group of creative and highly skilled professional wizards (Eisner, 22). These employees combine imagination with engineering to create the reality of dreams that is Walt Disney World, Disneyland, Disneyland Paris, and Tokyo Disneyland, the world’s most popular vacation kingdoms. The desire to take his passion for storytelling far beyond the confines of two-dimensions, Walt Disney inspired to construct an adventure park that emulated the sensation of stepping inside a theatre for the first time. Walt wanted every inch of the place to be part of a story, as in a movie or television show. Walt and his first team of imaginers invented the theme park business by inventing the process of â€Å"Imagineering. † Imagineering is the process of learning and succeeding by dreaming and acting (Eisner, 11). Walt Disney Parks and Resorts initiated the slogan, â€Å"Where Dreams Come True. To make this more possible, Walt Disney Parks and Resorts have grown to encompass the Disney Cruise Line, seven Disney Vacations Club resorts, Adventures by Disney, and five resort locations (encompassing 11 theme parks) on three continents. Disney’s drawing board concepts are designed to bring Disney experiences to new markets. Within new markets, Disney remains dedicated to the promise that its cast members turn the ordinary into the extraordinary. Making dreams come true every day is a central theme to Disney’s global growth strategy. Walt Disney’s Five Marketing Strategies A successful marketing strategy defines the future for a company. Walt Disney Corporation has five marketing success strategies. First, Walt Disney sells more to existing customers. At Walt Disney theme parks, customers are continuously offered other products and services to purchase. For example, upon exiting an attraction, customers enter a store themed to that attraction with gifts. In addition, while traveling on trams, monorails, trains and boats, there are continuous marketing announcements. These recordings inform customers of ways to upgrade their tickets, persuade them to stay longer, dine at Disney’s restaurants, or go to other attractions that Disney and company offers. Recognizing that current customers are the easiest to sell to, Disney targets them by taking every opportunity to sell them more. The next marketing strategy Walt Disney follows is expanding its marketplace. Walt Disney World in Orlando, Florida, attracts visitors from all over the world. With extensive environmental scanning and research, Disney realized they could expand its business if the firm offered its products to other marketplaces outside of the USA. As a result, Disney developed country specific theme parks and delivered its products to these marketplaces, constructing its global vision. Disney has increased its marketplace and created worldwide brand recognition by building these country specific theme parks. Now that the firm’s market has increased, its resorts and parks are easier to visit and ultimately more available to Disney’s target market, families. The exclusiveness of Disney’s theme parks has not affected tourists from traveling across the world to visit Disneyland or Walt Disney World. The value of service and experience presented by Disney is unsurpassed in the world of entertainment. Most Disney Theme Parks are mostly open seven days a week for 10-12 hours a day to satisfy customers as much as possible (Orlando Sentinel, 2006). Walt Disney Theme Parks cover a very big area and an individual can not go through an entire park in one day. For this reason, it is more than just a one day visit to the park, it is a destination. Since 1971, Disney has been the top family-vacation destination in the world because visitors can spend several days experiencing everything Disney has to offer (Orlando Sentinel, 2006). Add many fine restaurants and shopping venues on top of thrilling roller coaster rides, and customers see that there is plenty to keep them busy while wondering inside Walt Disney Parks. Disney offers many different hotel options for travellers looking to stay on-site. For an example, Grand Floridian Resort Spa and Animal Kingdom Lodge are some of the few hotels that place guests in the finest surroundings, alongside exceptional service and luxurious on-site dining. Disneys All-Star Resorts provide high-quality accommodations at reasonable prices. Walt Disney provides transportation between on-site hotels and its theme parks. Even if an individual or family does not stay on-site, it is easy to take Disneys transportation services between the Magic Kingdom, Epcot, Animal Kingdom, Disney-MGM Studios and other Disney destinations (Orlando Sentinel, 2006). The service aspect of the Disney Company illustrates their ability to entertain and satisfy visitors, young and old. Walt Disney World Theme Parks strive to improve and add to their offerings. Disney is constantly expanding, building, and looking to improve. With its existing theme parks, Disney is always introducing innovations to its parks. Buzz Light-year Astro Blasters was recently unveiled at Disneyland. This ride entails riders to turn circles in their cars while shooting laser cannons to defeat the evil Emperor Zurg. Riders compete for points, but the interactivity does not end there. People at home can download a free video game on his or her computer and play along with the riders in real time. These regular improvements draw back repeat visitors. In addition to improving its existing theme parks and building new theme parks, Disney is persistently inventing new products to sell. Walt Disney movies are the most well known of its products. Disney’s studios are always working to create new motion pictures and releasing them into the marketplace to produce consistent profits. The company further leverages its movies by incorporating its products into theme park attractions. The synergy Disney has developed between its theme parks and movies helps drive the organization’s movie sales, creating a well-defined marketing mix. One thing that makes Disney parks unique is that they pioneer some of the most innovative and one-of-a-kind attractions. A couple examples are Indiana Jones and Test Track, which is the first of Disney’s true thrill rides (Cabico, 2006). These are just a few of the Disney Theme Park rides that have put Disney ahead in the theme park industry. Disney Theme Parks also have the reputation of being the most clean and professionally run parks in the world (Cabico, 2006). A primary reason for this is that cast members working these parks make it a priority to make each and every guest feel special (Cabico, 2006). Promotion Marketing activities are a critical part of a companys strategic plan. An organization may have an outstanding product, but if they are unable to communicate that to the market, the product is not likely to be successful. While the common interpretation of marketing is advertising, additional components, including the product itself, promotion, sales promotion, public relations, and pricing strategy are also critical components of the marketing mix. When developing a marketing plan, companies must take into account their target market. Disney Theme Parks’ target market is family. One of the best ways to reach families and appeal to the market is through promotional activities. Walt Disney Theme Parks practice continuous promotion. They have a marketing budget and a plan that’s designed to keep their message in front of their audience. People regularly see Disney’s ads on TV, in print publications and on the Internet. Disney also sends direct mail pieces to past customers with varying offers. Disney’s promotions are designed to continuously remind its customers that they are waiting for them. The Year of a Million Dreams is Disneys latest promotional marketing campaign. The yearlong celebration began on October 1, 2006 at the Walt Disney World Resort in Florida and the Disneyland Resort in California. It has been called the Disney Dreams Giveaway promotion. During this campaign, Disney Park employees will present gifts, or â€Å"dreams,† to visitors. One recipient was awarded the fast-pass allowing them to skip the park’s lines. Guests were also given the opportunity for overnight stays in the new Cinderella Castle Suite at Magic Kingdom Park (Disney Online 2006). Advertising Disney has created a strong advertising appeal for families to visit Disney theme parks. â€Å"Where dreams come true† is Disney’s unique selling proposition. On May 5, 2005, Disney Theme Parks began to celebrate their 50th year of the 1955 opening of the first Disneyland. The 50th year anniversary was an opportunity for Disney to practice institutional advertising, building their image and educating the public about Disney Theme Parks. To educate the public about Disney Theme Parks and the 18-month anniversary celebration, Disney used different media to reach their target markets. Disneyland’s 50th anniversary necessitated that marketers within Disney’s resorts search for creative ways to spread news across the entertainment company’s various media outlets. This required observation of the marketing environment to determine a new way of reaching out to consumers. Walt Disney’s idea for the 18-month international anniversary celebration was taking passive entertainment and making it immersive in an attempt to educate the public about Disneyland. Disneyland is celebrating its 50th anniversary with an estimated $150 million in marketing support (Cabico, 2006). Television presents creative opportunities that allow Disney to advertise through targeted channels and reach their target market. The Disney Channel is targeted to the tween-to-teen viewer, aged roughly 8 to 15. This targeted channel allows Disney to reach children, an audience within their target market. ABC also did a segment on videos filmed on Walt Disney. To advertise this campaign, the program starred three actors on ABCs most popular shows to obtain people’s interest. Playing off the hype of a star to promote Disney represents the halo effect. The stars involved were: Kim Yun-Jin from Lost, James Denton from Desperate Housewives, and Isaiah Washington from Greys Anatomy. These actors gave testimonials about their hopes and dreams. Country singer Sara Evans, a contestant on Dancing with the Stars, also appeared on ABC (People’s Daily Online, 2006). The ads were shot in a reflective, documentary style. The message, advertising Disneyland, explored the dreams of each individual and what it took to accomplish them. Even new SOAP net got involved in advertising the Disney parks for the 50th anniversary. On January 1, 2005, during the anniversary celebration, Disney kicked off its global branding campaign. SOAP net’s telecast of the Tournament of Roses parade adopted the theme, â€Å"Celebrating Family. † Targeting families in its parade theme can be traced back to Disney’s mission statement, â€Å"nurturing the imaginations of children and celebrating American qualities. † The anniversary exceeded expectations. Disney Chief Financial Officer Thomas O. Staggs told investors and analysts during a conference call in May of 2005 that overall profit increased 12% in the second quarter (People’s Daily Online, 2006). An estimated 63. 1 million people visited Disneys parks in Anaheim, California and Orlando, Florida last year (People’s Daily Online, 2006). â€Å"Attendance at Disneyland was up 8. 5% last year over 2004,† said John Robinett, senior vice president of Los Angeles-based Economics Research Associates (People’s Daily Online, 2006). Effective advertising attracted the increased attendance at Disney Theme Parks. Pubic Relations After Disneyland hit the half-century mark, the Walt Disney Co. faced some critical challenges. One of these challenges is geographic. The company is set to open its 11th park in Hong Kong in September and could soon announce plans for another in mainland China. The question is how many more places in the world can support a massive new multi-day theme park? From a public relations perspective, Mickey and Minnie were just two of several characters to use at the opening of the Hong Kong Disneyland to carry their message. The PR excitement for the mid-sized amusement park is stemming from two contentious parts of society, big business and government (Cabico, 2006). The promises that Disney made for Hong Kong Disneyland aised public relations pressures, issues that may elicit public concern. The first promise is Disneyland’s fundamental appeal that kids and families will have fun together at the park. The second promise is that Disneyland will help drive the next generation of Hong Kong tourism and possibly help to stimulate the country’s economy. The third promise is that similar to Disneyland, Hong Kong will enhance its position as an international capital, attracting world-class culture, investment, brands, and talent (People’s Daily Online, 2006). These promises that Disney is making are placing positive information in the news media to attract attention to their services. However, it is risky for any company to make a promise, as the result may enhance or detriment Disney’s image. Disney’s biggest challenge, however, may be keeping the attention and dollars of a generation raised on video games. The demand for games is extremely high and has slowly gained leverage over Disney’s entertainment than most Disney attractions provide. Almost everything Disney does today is passive, while kids today expect everything to be interactive,† said Martin Lindstrom, a brand expert and author who has previously consulted for Disney (People’s Daily Online, 2006). As mentioned above, Disney has already begun to offer interactive entertainment such as, the new Buzz Light-year Astro Blazers ride. Riders compete for points, but the interactivity does not end there. People at home can download a free video game o n his or her computer and play along with the riders in real time. Disney is also counting on the Internet, cell phones, digital projectors and other technology to make its parks more appealing to Generation Y, while maintaining the nostalgia that appeals to baby boomers at the same time. In an effort to enhance their image and promote health in kids, Walt Disney Parks and Resorts declared on October 16 of 2006, that well-balanced meals for children will now become the standard offering at Disney-operated restaurants and kiosks in its U. S. , as part of the firm’s new food guidelines to promote health in kids (Disney Online, 2006). The guidelines will be adapted internationally over the next several years. Walt Disney Parks and Resorts announced a plan to eliminate all added Trans fats and enhance the taste of most of its food offerings for kids and adults by the end of 2007. Disney’s new food guidelines are aimed at giving parents and children healthier eating options. Disney Consumer Products has already begun to offer many licensed products that comply with the guidelines. There are now kid sized apples and bananas. Consumers can also purchase organic food and pasta shaped as Mickey, or one of the other well-known characters. The chairman of Walt Disney Parks and Resorts said: â€Å"This is a terrific initiative because it makes it easier for parents, even while on vacation, to offer their children well balanced meals with kid appeal† (Disney Online, 2006). Disney is generally synonymous with fun and can play a very important role in getting kids to eat a more balanced diet. Price The price for certain attractions varies dependent on the theme park location and which ticket that customer purchases. Disney’s slogan that accompanies their ticket prices reads: â€Å"The Longer You Play, The More You Save Per Day. Disney accepts many different payment options and purchase options to lessen the hassle for customers. Disney also offers several different packages to satisfy consumers. One of these packages is called Magic Your Way Package. Magic Your Way Ticket, costs $67 and will give each member of the party entry to one theme park a day for each day of the ticket (Disney Online, 2006). There ar e four parks within Disney Theme Parks, Animal Kingdom, Magic Kingdom, Epcot and MGM. If an individual purchases the Magic Your Way Package they can only attend one of these four parks. Some of the benefits people get by buying a Magic Your Way Package are three hours of extra time after regular park closing and transportation to different places throughout the park (Disney Online, 2006). Another significant benefit is that cast members provide a 24-hour service to ensure that the vacation is as worry-free as possible (Disney Online, 2006). A ticket called, Park Hopper, allows a person to visit more than one of the four theme parks each day of the pass (Disney Online, 2006). The Park Hopper

Ascaris lumbricoides Essays

Ascaris lumbricoides Essays Ascaris lumbricoides Essay Ascaris lumbricoides Essay It focuses on the incidence of ascariasis among children which consist of the disease profile and corresponding medication or treatment. It also provides information the reasons behind acquiring ascariasis. Ascaris is a soil-transmitted helminth, which means that the soil plays a major role in the development and transmission of the parasite. It causes varying degree of pathology: 1.) intestinal irritation to the adult and 2.) other complications due to extraintestinal migration. Soil-transmitted helminth infections like ascariasis are diseases of poverty. They contribute to impairment of cognitive performances and growth of children. (Cabrera B. and De Leon B., 2004). Ascariasis is a disease of humans caused by the parasitic roundworm Ascaris lumbricoides. It is prevalent in tropical and sub-tropical regions where hygiene is poor. Ascariasis is most common in tropical areas with poor sanitation and in Asia, where farmers use human feces as fertilizer. In the United States, its more prevalent in the south, particularly among people ages 4 to 12 (L. Williams 2005). Experts estimate that 25 percent of the world’s population plays host to the worm. In some underdeveloped countries, the prevalence rate of ascaris infection is a high 90 percent. In the Philippines, intestinal helminthiasis remains a major public health concern. In a study involving elementary school children in selected sites in Luzon, Visayas and Mindanao, the cumulative prevalence, which is the positivity for at least one type of STH infection, was 67%. A nationwide study also revealed that 66% of preschool children were infected with STH (de Leon and Lumampao, 2005), while a much recent study that served as a baseline for the Integrated Helminth Control Program (IHCP) of  Department of Health (DOH) noted an overall cumulative prevalence of 54.0% and prevalence of heavy intensity infections of 23.1% (Belizario et al., 2009). As per UP National Institute of Health and Department of Health figures, 70 percent of the population has Ascaris. Ascariasis can be treated by the most common treatment which is the Albendazole 400 mg, Mebendazole (Alternative therapy), Vitamin A supplementation and Nitazoxanide. General Objectives: This study is designed to determine the medication of Ascariasis among children and its corresponding treatment. Specific Objectives: This study is delimited to one hundred children’s. Hypothesis: Null NO.1: Hypothesis free No.2: Hypothesis free NO.3: there is no significance difference in the incidence of Ascariasis among children and its corresponding treatment.

How To Develop A Winning Social Media Content StrategyÂÂ

How To Develop A Winning Social Media Content Strategy   Social media is like a sport. Its competitive.  It takes consistent effort. At its best, its a team effort. Like with any sport, social media success also requires strategy. You need the right pieces, in the right place, at the right time. In other words, you need a game plan to guide your  success. But, how do you build a  social media content strategy? Do you actually need one? (Sspoiler alert: YES). What should the end product look like? These are all questions youll solve  in this post. First, youll learn  how to build a cross-platform  social media content strategy, then  download your  social media content strategy template. When youre done, youll have a documented strategy to guide your efforts to success. How To Develop A Winning #SocialMedia Content Strategy (Free Template)Download Your Free Social Media Content Strategy Template Apply the advice in this post with this free PowerPoint template. Once you have it downloaded, follow along with the rest of this post to complete each section. Want to read the book on social media strategy? Check out the latest project from that New York Times best-selling author, Jay Baer, calls "the tactical manual for successful social media programs."  Get Your Book Now: How To Create A Social Media Strategy Why Do You Need A Social Media Content Strategy? We'll keep this brief before getting down to business. Here are the primary reasons everything you're about to learn  is worthwhile: A strategy helps save time by knowing what you'll do before you start. It will also help  you understand why your social media marketing is working (or not working). It supports your  overall social media management efforts. Sound good? Let's move on. Step 1: Start With A Social Media Content Audit Are you headed for a championship season? Or, do you feel like you're entering a rebuilding year? Analyzing your current situation will help expose gaps and  highlight strengths. This will give you a clear picture of what to stop, start, and continue. Which Social Media Channels Are You On? This seems like an obvious question. It's still worth asking, though. Your brand may have abandoned social media accounts you've forgotten about. Follow these steps: Inventory all your channels. Note which ones are active and any that are stagnant. Search for any that may have been abandoned. Do you have multiple accounts on any channels? Merge them (or delete duplicates). Are There Channels You Should Add Or Remove? Sometimes less is more. However, you should be careful before removing a social media channel. The same goes for investing in new ones. Thinking about deleting a social account? Ask these questions first: Am I posting consistently on this channel?  If not, it may be time to start. Is weak performance possibly tied to poor execution?  Be honest with yourself. It's easy to blame  poor performance on a channel "just not working for your business." Sometimes that's an accurate assessment. However, you may just need to change your approach. Are my competitors successful on this channel?  If so, they're probably doing something you're not. If no one else is succeeding, it could be your audience simply isn't there. Do I have time to spend on this platform?  If you can't make it a priority, it may be time to cut it loose. Once you've answered these questions, you should have a clear idea of what you need to do. Pro Tip: Avoid the temptation to join every new social network as soon as they arrive. Properly investing in a few channels is better than chasing distractions or spreading yourself too thin. Tips For Selecting Social Media Channels Understanding each channel's strengths can help you understand if they're right for you. Pro Tip: Not every social network may be right for your brand. What Types Of Content Will You Create And Share  On Each Channel? Here's a simple overview of which types of content you can create across the social media spectrum: After reviewing the content types for each network, ask these questions: Which of these types of content am I currently creating? Which types is my strategy missing? Do I need additional resources to do any of these well? (eg: design software, video equipment, etc.) Who Will Be Creating Content For Your Company? You need a good team to win. Build yours by determining the following: Who will write social media content? If I don't have a designer, how will I create graphics? Do we have the capability to shoot video? Step 2: Set Social Media Goals Once you've audited your social media presence, it's time to set goals. We can break these down into two categories: Business Objectives: These are the overarching business goals you hope to advance through social media. For example, "increasing brand awareness" would be a business objective. Social Objectives: These are goals you'll set specifically for social media. For example, "increasing our Twitter follower count" would be a social objective. Using your template, list your top business objectives and social objectives: Then, establish clear and specific goals to reach these objectives: Need insight into how to set goals and measure your progress toward them? We've got you covered in this deep dive into social media analytics. Step 3: Social Media Competitive Analysis Pro athletes spend a lot of time researching their competition. They review game tape. They analyze  their strategy and tactics. Then, they prepare accordingly.  Don't let your competition outplay you. Do your homework. Don't let your competition outplay you. Do your homework.You're probably aware of who your competition is. Well, at least some of your competition. There could be an upstart you've never heard of. Or, an existing business might be expanding onto your turf. In any case, social media can be a great way to find out who these  interlopers are. Recommended Reading: 21 Social Media Engagement Tactics That Will Grow Your Audience Search Each Channel For Keywords Related To Your Niche For example, if you sell "marketing software," a search on Facebook should yield a list of marketing software companies. See if you can find some competition you didn't know about following this exercise: Search a keyword on Facebook related to your industry. Click the Pages tab and see who shows up. Repeat this process on Twitter, LinkedIn, Google+, and any other network where you have an active presence.  This will likely return a mix of companies you know and some that aren't relevant. However, you'll likely turn up a few that are new to you. Search Google Sometimes obvious tactics are easy to overlook. Set Up Google Alerts for Industry Keywords Make a list of keywords related to your brand and industry. Set up a Google Alert for each keyword. This will send you an email when each term is mentioned on the web: This can help you know when new competitors pop up. Analyze Your Competition's  Social Media Presence You can tell a lot about a business by looking at its social profiles. Take note of the following: Friend / Follower Counts Engagement (Comments, Shares, Etc.) Post Frequency Which Social Channels Are They On Where Are They Most / Least Successful Adjust Your Approach Accordingly Follow this three-pronged approach to put this intelligence to use. 1. What can I replicate?  See a competitor succeeding with a tactic or type of content you're not currently using? Swipe it and do it your own way. 2. What can I do better?  Notice someone doing something moderately well (or even poorly)? Think what you would improve. Then, do it. This could include: Of course, this will depend on what gaps and deficiencies you see out there. The idea is to simply be aware of where you can improve. 3. What can I do differently?  Stand out from the crowd. Figure out how you can put a unique spin on what others are doing. This can be as simple as expressing an opinion contrary to what's popular on a given topic. It could also mean putting a fresh spin on an old tactic. Standing out on #socialmedia starts with strong strategic intent.Now, Complete Step 3 In Your Template Once you've scoured the competitive landscape, fill in the next section of your template. Start by listing your top ten competitors on social media: Next, document their social follower counts: Finally, determine what you can do better, and what you can do differently. Base your analysis on what you've observed on your competitor's social accounts: Step 4: Establish Your Target Audience Are you reaching the right people on social media? That's what we'll find out next. Start By Building A Simple Persona Developing a persona can be a complex process.  Let's break it down into a simple process using social media insights and Google Analytics. Check Your Facebook Insights Tab Facebook provides brand pages with tons of useful demographic information. Go to your Facebook Page and click Insights. Then, find the People tab in the left-hand navigation. Here, you'll find valuable information about your audience demographics. Use Google Analytics to Analyze Your Blog or Website's Demographic Data Google Analytics is an excellent resource for learning more about your audience. Start by logging into your account. Then, head down to the Demographics tab: Here, you can find basic information about your audience's age and gender breakdowns. Let's check out the Interests area next. First, click on Interests. Then, head down to Affinity Categories: This will tell you which topical categories your audience is interested in. This is useful information to have when crafting content (both on social media and elsewhere). Next, click on In-Market Segments. This section tells you which other markets and industries your audience researches. Recommended Reading: How To Track Your Marketing Objectives To Focus On Success Now, Complete Step 4 In Your Template Start building your persona by filling in the fields you see below: Here are some tips for filling in each piece: Name. Feel free to get creative. Job Title: This can be a generalization. Age: This doesn't need to be too specific. Include a range based on what you find under your Facebook Insights tab, and in Google Analytics (go to Demographics, then click Age). Income Level: This can be an average based on salary data for your industry, or your audience's industries. Indeed.com's Salary Search is a useful quick-and-dirty solution for this: Location: This could be a specific city, state, or region. Or, you might break it down by rural vs. urban. Do what makes the most sense in your situation. Interests Hobbies: You can find a lot of this information under Affinity Categories in Google Analytics. Next, let's move onto the second slide: If you're struggling to fill in each piece, consider surveying your audience. Set one up using a service like Survey Monkey or Polldaddy. Convince And Convert also put together this excellent guide on how to run an audience survey. Step 5: Establish Your Brand Voice Tone Once you know who you're talking to, it's time to figure out how to speak with them. This means establishing your brand voice and tone for social media. Establishing brand voice is important for maintaining a consistent tone and messaging across social channels. How do you make your voice suit best practices on each network while staying consistent? That's the problem we're about to solve. Is your brand voice pulling your audience in, or pushing them away?Monitor Discussions On Social Media What kind of language do folks in your industry use on social media? Listen to your audience. Try to keep your tone and word choice within a relatable context for them. Choose Three Words Or Phrases To Summarize Your Brand These can be related to: Product benefits Brand personality Your purpose or mission Think About How Your Audience Views Your Brand Why do your customers choose your product? Why do your readers follow your blog? This is important stuff to know when crafting social media content. For example,  people who visit a hardware store are probably working on home projects. It makes sense, then, that they'd expect to see stuff about DIY home repair on that business's social channels. Apply a similar concept to your own efforts. Compare Your Tone To Your Competitors You don't want to sound like your competition. Making your brand voice unique will help you stand out. Review the social accounts of ten competitors Pay attention to their tone and personality Determine how you can A) be yourself and B) be different from the pack 5  Examples of Brands Who Have Nailed Their  Brand Voice 1.  Old Spice Old Spice maintains an irreverent and humorous vibe throughout all their marketing. Whether you're on their Facebook page, or reading the back of a bottle of their body wash, they create a consistent experience. They turn otherwise boring products into something interesting. 2.  Bobcat Company Think no one would be interested in construction and agricultural  equipment on Facebook? Think again. Bobcat Company does an incredible job of engaging their audience across social media. They do this in part by maintaining a consistent brand voice and speaking to the needs and interests of people who use their machines. 3.  Arby's No one digs deeper to speak to one specific audience than Arby's. Lots of people eat fast food, right? Well, when your audience is that broad, it's easy for your messaging to become so diluted that it effectively interests no one. So, Arby's targets their social media content at gamers, using the exact language  Ã‚  and references their hardcore audience would appreciate. This example references an obscure video game called Flinthook, creating a joyously unexpected experience for fans. Were officially hooked. #flinthook pic.twitter.com/btlYgxEv8z Arbys (@Arbys) April 18, 2017 4. Gary Vaynerchuk Few motivational speakers in the marketing world are as, well, genuinely motivating as Gary Vaynerchuk. That's party because he says what he thinks with uncompromising honesty. That carries through with all of his social media content, too. He's serious, unfiltered, and consistent in his commitment to real authenticity everywhere he publishes. #work A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 20, 2017 at 6:54am PDT Now, Complete Step 5 In Your Template This slide is simple enough. Here's what you've got to complete: Brand Voice Description: Consider this a short personality profile. Social Media Tag Line: These three adjectives should describe your social media brand. Social Media Mission Statement: Fill in the blanks to summarize who you're creating social media content for, and why. Social Media Content Strategy: What Will You Create, and Why? We're finally ready to establish the real meat of your social media content strategy. This means answering three main questions: What will you create? How will you create it? Why will you create it? Develop Social Media Brand Standards Consistency counts on social media.  One way to enforce consistency is to create brand standards. These don't have to be complex. Start by defining the following: Acceptable spelling variations for your brand name and product names Acceptable usages for your logo Acceptable color schemes for graphics Brand standards can be much more complex than these items. They also can extend far beyond what you share on social media. If you want to take this to the next level, many brands and organizations make their brand standards public. Here are some  examples: University of Connecticut Moz NASA Nike What Purpose Will Your Content Serve? How will your audience benefit from each piece of content you share on social media? That's what our next step is all about. Check off the following as appropriate using your template: How To Write And Design For Social Media There is an art and craft to writing and designing for social media. It's not just a matter of throwing up any old image with some ill-thought copy. It takes careful thought and planning to get this right. However, keep in mind that these suggested best practices are just suggestions. Start with these guidelines, then adjust based on what you find works best for you. Don't overlook social media copywriting and design. Recommended Reading: How to Write For Social Media to Create the Best Posts How to Work With Designers (With Authentic Advice From 's Designer) How to Design the Best Blog Graphics With Free Tools and Design Theory How Long Should Social Media Copy Be On Each Channel? Recommended Reading: How to Make Writing for Social Media Work for Your Business What Sizes Should Social Media Images Be? ; Which Types Of Images to Create Infographics.  The key here is to create infographics that are specifically optimized for social media. That means they need to be the correct size to be easily readable on each platform. Image Quotes.  People love looking for inspiration on social media. It's no wonder we see so many motivational quote images across the social media spectrum. If you want to stand out, consider creating images with original quotes, along with a link to a relevant blog post. Photos.  Everyone in your office has a smartphone capable of taking decent photos. If you're fortunate, you might have access to a DSLR too. Keep the following photo ops in mind: At events Around your office Customers using your products or services Don't forget that Facebook allows multiple images to be posted into galleries. This can be an awesome way to tell a more complete story than using single images alone. Pro Tip: Consider running a contest that requires participants to submit photos. This can be a great way to obtain a high number of user-generated images you can use on social media. Build a List of Content Curation Sources No one wants to listen to someone who only talks about themselves. So, we recommend incorporating content curation into your social media strategy. Use the Content Curation Source List to compile a repository of trusted sources to share content from: Recommended Reading: How to Curate Content to Benefit You and Your Audience Social Media Video Best Practices (By Channel) Video is increasing in importance across social media. Follow these tips and guidelines to make the most of your video content. What Kinds Of Videos Should I Create? This depends on what's appropriate for your company or blog. Here are some ideas to get started: How-to videos Behind-the-scenes company videos Product videos Event coverage Recruiting videos to attract employees Videos that answer common customer service complaints Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Social Media Content Calendar Management Before you start creating content, you'll need something to keep it all organized. That's where your social media calendar comes into play. Build A Social Media Calendar (If You Haven't Already) Your social media calendar is a key piece in your overall content strategy. You have two options: Use a calendar spreadsheet. Use an app. While spreadsheets are free, apps add useful collaboration and automation features. What's most important is that you  keep your content calendar organized to assure your strategy's success. Read our post on building an effective social media editorial calendar to get started with this task. Your social strategy isn't complete without an editorial calendarNext, complete the following slide in your template: 5 Content Calendar Strategy Tips 1.  Vary the types of content you share throughout each week. This means switching up videos, GIFs, infographics, images, surveys, links to blog and website content, plain text posts, and whatever else you have in your content arsenal. 2.  Determine who will own your calendar. Collaboration is key for calendar success. However, it's helpful to have one person who has ultimate editorial control over when posts are scheduled. 3.  Color coding is your friend. Select specific colors to represent certain channels or content types. 4.  Plan social media content at least two weeks in advance. This will make sure your content flow doesn't stagnate. You can also assume you'll have more content to share that will come up in between scheduled posts. 5.  Test. A social media calendar makes it easy to see what content you shared and when. Pay attention to what content does well. Then, share more similar content.  This is how you double down on success. Set Your Posting Schedule How many times should you post a day? Which times and days of the week are best? These are common questions without definitive answers. However, we've crunched the data from tons of studies, and here's what it shows: ; Complete your preliminary posting schedule using the following slide in your template: Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% How To Measure The Success Of Your Social Media Content Strategy This is the part where you impress your CEO. Business owners and executives often don't care about "likes" or "engagement rates." They care about their bottom line. That means conversions and revenue. Show your value by showing how you're making them money. Which Metrics To Pay Attention To Which metrics you use should be determined by your business objectives.  Here are some simple metrics to consider for each network: 3 Ways To Track Social Media Marketing Performance Once your strategy has been up and running for a while, you'll want to measure your performance. Here's how using Google Analytics, Cyfe, and each network's built-in analytics capabilities. 1. Use Google Analytics Google Analytics is an invaluable (and free) tool for measuring social media success. Log into your account. Click Acquisition. Then, click Social. You'll see several useful tabs here. Network Referrals: This tells you which networks are sending traffic to your site. Landing Pages: The specific pages social media is directing traffic toward. Conversions: Which social media networks are driving the most conversions. These are the three easiest places to start analyzing your social media marketing in Google Analytics. We also recommend referring to Google's official Social Analytics documentation to learn how to get started. Afton Negrea also put together an excellent video on measuring social media performance in Google Analytics: Need further assistance? We cover Google Analytics in more depth here. Curious how to use Google Analytics to measure social media marketing? Wonder no more.2. Consider Using Cyfe Another third party option to consider, however, is Cyfe. It's a freemium tool that allows you to build custom dashboards to track the metrics most important to you: Start by creating a new dashboard. Then, select Add Widget. Then, click on Social Media and add each of your social media channels. Continue building out your dashboard. The end result will look something like this. Source: Cyfe.com 3. Use Each Platform's Built-In Analytics Some social media networks provide useful analytics tools for marketers. While we don't have the time or space to cover each in-depth, we recommend familiarizing yourself with each network's official support documentation: Facebook Insights LinkedIn Analytics for Company Pages Google+ Insights Twitter Audience Insights Instagram Business Tools for Brands Pinterest Analytics Power your social media strategy with built-in social analytics.You Need More Than Just A Social Media Content Strategy So far, we've laid out a solid game plan for your social media content. Next comes the hard part: putting your strategy to use. 1. Download your Social Media Content Strategy Template available in this post. 2. Read these posts to nail the tactical execution of your social media strategy: Helpful Posts To Execute Your Social Strategy: The 6 Types Of Social Media Content That Will Give You The Greatest Value How To Make The Best Social Media Images The Easy Way How To Increase Visibility With Social Media Optimization 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint 21 Social Media Engagement Tactics That Will Grow Your Audience This will be easier said than done. However, you're in this game for the long haul, right? If you're in it to win it, you'll succeed.

Leading and managing remotely Essay Example | Topics and Well Written Essays - 3000 words

Leading and managing remotely - Essay Example With an increasing globalization drive that leads the nature of business culture towards an integrated system linking every part of the world, absence of a centralized global social and cultural information resource for business stifles optimal CSR experiences. Fortunately, the huge gap that exists in terms of the presentation of the cultural and social environment database that globalization needs is within reach, if the appropriate compilation suffices. Using a fair representation of global business information collected by a team of researchers, the following project debrief explains how the database construction proceeds amid the virtual management challenges after dispatch to various locations in the world (Majchrzak Malhotra and Rosen 2007, p62). Purpose of the Project The main aim of this project is to characterize various cultures and social settings that the global business fraternity must orientate to, in order to achieve the ever-increasing demand for a standardized corpor ate social responsible experience. ... This project will integrate vital national and regional sociocultural environments across the five continents to supplement the scanty information available from different sources. Support and assistance from a number of multinationals is expected and the project funding and technical assistance promised increases success projections for this task. Some of the interested multinationals include Amazon, E-Bay UK and Vodafone UK. Team Expertise and Experience The team carrying out the project for the creation of the CSR demands database will be constituted of senior sociology students picked from three universities. Main concept of overseas corporate space coverage implies that the vital target for the project will be outsourced from foreign students from the other four continents. British students from our campus will be engaged for the characterization of Europe CSR while foreign students recruited will cover their home countries and their regional corporate culture as required for th e project. The team overseeing the project has been in existence for a while, covering similar geographical coverage tasks on different topics. However, the lack of sufficient representation for complete global characterization in terms of the project demands compelled involvement of foreign students from two other universities. The success of this task is projected from the experience gained in the previous projects, for instance in a project that covered the estimations of social impact of aid on education against other forms of aid in Africa and Asia. Social interaction with communities supplied with aid not related to education shows that the definition of the specific needs of these communities is possible if a similar approach is employed. Education qualification for

The Healthcare Essay Example | Topics and Well Written Essays - 250 words - 2

The Healthcare - Essay Example In an interview with Clay G., Med, Ph.D. classroom teacher at Michelle Jordan, and counselor at Seagoville Elementary School, Dr. Clay mentioned that the most substance used by children in my school is tobacco. He confirmed that Seagoville is in a low socio-economic area in Dallas County and has a prevalence of drug users which these children are exposed to, the kids tend to pick up smoking or using drugs because of the area they live and grew up inside. Due to the low education and increasing poverty in this area, students rarely escape such poverty. Dr. Clay explained that students who use drugs display different behaviors. In addition to mood swings, students are usually jittery, lethargic, depressed, and unable to focus. When these behaviors are noticed by the teacher the parents are invited to meet with a counselor and the child’s teacher. The school counselor in most cases provides weekly lessons to students on any issues related to drug and peer pressure. Schools togeth er with district administrators mostly hold the Red Ribbon Drug Free week, which is a pledge for students not to use drugs. He recommended that the only thing that may help in reducing such drug abuse is early education and funding to increase resources that will help reach all children at a tender age. More commercials have to be designed to show students the effects of drug abuse such as, â€Å"this is your brain on drugs† campaign shown a few years ago, with the person’s brain presented in form of an egg being fried on a pan.

Answers Coursework Example | Topics and Well Written Essays - 1000 words

Answers - Coursework Example Partnership with several big brands and acquiring several potential outlets. Effective business expansion strategy. Effective employee strength. Significant reputation among the target customers. Weaknesses Major of the outlets are located only in UK, therefore, they are failing to capitalize on the potential global opportunities. Due to this, they are lacking to achieve the advantages of economies of scale. Only provide Italian style foods and major of the brand names are not known to people. Inadequate food sector than other existing competitors. Lack of change process adoption. Limited presence in global market place. Depending on one supplier. Opportunities Product diversification strategy and implementation of internet cafe in business process. Further 450-500 store expansion in both international and domestic market within 2015. Future international business expansion plan due to the economic development of several countries. Change of social trends to hang around in a coffee b ar for several purposes. Threats Huge competitive market place due to the presence of potential organizations, such as Costa, Starbucks, Subway, Greggs and Bakers Oven. Fluctuating currency exchange rate in global market. Economic downturn and low disposable income of middle class people and political instability. High bargaining power of suppliers and high price of coffee can affect the business output. If people change their trends in near future, such as from coffee consumption to tea, then it will affect the overall industry. Answer 2 UK coffee and sandwich market is significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in UK. The organization is popular for its high quality coffee and effective fresh food items. The organization has followed Italian style in its product differentiation strategy. However, in terms of segmentation strategy, the organization has implemented Demogra phic and Geographic segmentation. In terms of Geographic segmentation, the organization has majorly focused on the people of UK. It is the social trend of UK people to consume coffee products, such as cold coffee, regular coffee from the coffee chains. Moreover, the organization has, established their stores in major cities in UK in order to achieve potential target customer base. However, the organization has understood the geographical potentiality of places and established the stores according to the trends. In terms of demographic segmentation, the organization has classified its target customers in three groups, such as income, age and gender. It is evident that, women are the maximum users of coffee shop comparing to the male users. Therefore, the organization has targeted the ladies to achieve growth. The target customers are aged between 35 and 55. Busy office goers are the major target customers Caffe Nero. Finally, the organization has targeted people of high income group as they are the potential customers of coffee and sandwich shops. Answer 3 This part will propose a marketing mix strategy to Caffe Nero for further improvement. Marketing mix strategy consists of product, price, place and promotional marketing strategy. Product The major product of the organization is coffee. Due to this, everybody knows that, Caffe Nero is a coffee house and serves fresh foods, pasta, sandwiches and parties. In UK the organization

Critically analyse existing culture and context of care nursing essay

Critically analyse existing culture and context of care nursing essay Firstly, it is necessary to give a few core definitions to the topic and put in into it into a context. Practice development (PD) has been widely defined by many authors and professionals. Following it is possible to finda selection of some of the most accurate and well-known definitions. Firstly, Joyce (1999, p. 109) defines Practice Development as the implementation of initiatives that promote change or maintain good practice in order to enhance care. The latter is undoubtedly a very concise definition. Further extended definitions were provided by, in example, McCormack et al (2004), who consider practice development as a continuous process of improvement in order to increase effectiveness in patient-centered care through the enable of nurses and health care teams to transform the culture and context of care. Simmons (2003, p. 37) argues that practice development is in fact supported by a series of facilitators committed to a systematic, rigorous, continuous process of emancipatory change (Simmons, 2003, p. 37). The latter statement refers to emancipatory practice development, one of the two approaches to PD, together with technical practice development, and which has lately been joined by a third type: transformational Practice Development (Dewing, 2008, p. 134) Definitions and studies on Practice development are, obviously also addressed to maximize quality and benefits of nursing PD. Clarke and Wilcockson (2001, p. 264) stated that the main issues to be considered in the changes and characteristics of the context of nursing care are: the influence of PD in the learning of the staff in the health organisation and the robustness of the evidence upon which the development is based . Practice development in patient care must also be encouraged and directed in order to have a forwarding vision and to guess how and what the service and initiatives must look like, always eliminating boundaries, or at least challenging them (Clarke and Wilcockson, 2002, p. 406). It is important to note that, in practice development, organisation and professional learning should never develop independently. Since the organisation must be a learning place, it is necessary to classify the achievable types of knowledge (Clarke and Wilcockson, 2001, p. 264). Depending on the author it is possible to find different classifications of such knowledge. In fact, according to Clarke and Wilcockson (2002, p. 398) knowledge can be: distal or proximal. The former is also known as knowledge for practice and the latter as knowledge from practice (that depends on the contextual issues within the environment like staffing levels). To bring together both knowledges is the most common desire: a synthesis of scientific theoretical, experimental and personal knowledge. Concretely in this case, nurses of the health organisation, as professionals, can hold knowledge for the organisation itself and create theories of action and strategies. As a matter of fact to analyse an organizations knowledge and influence of its practice developments, soft system methodology is used. Such technique approach problems actively and focuses the research on encouraging change rather than just analysing and describing the problem (Clarke and Wilcockson, 2001, p. 265). As Clarke and Wilcockson (2001, p.399) state, soft system methodology develops models of relevance to the real world, or practice situation, in order to achieve greater and more successful changes. The most important part of the system is the analysis of the data recollected since it permits the creation of a general picture about the impact of practice developments within the chosen organisation and on its individuals (Clarke and Wilcockson, 2002, p. 399 401). In recent years it has been created a debate about the application of research-based knowledge and the implementation of evidence-based practice. Its advantages are clear but it also has a few disadvantages including the possible lack of skills in research critique, the lack of interest of the individual to any available written knowledge or the lack of conformity with the evidence (Clarke and Wilcockson, 2002, p. 397). The considered solution to some of the barriers may be to implement and encourage education within the organisation in order to promote individual skills. In the light of this information, the implementation will be successfully achieved when evidence is scientifically firm, when the context is receptive to change with sympathetic cultures, the feedback system works satisfactorily and there is an appropriate monitoring and leadership (Harvey et al, 2002, p. 578). But the most important factor would be the existence of facilitators for the change, which could be extern al or internal. Firstly, it is necessary to define the term facilitation. It is a concept emerged from both student-centred learning and counselling, which is influenced by humanistic psychology, as Harvey et al (2002, p. 580) mentioned. It refers to a process of enabling individuals and groups to understand the processes they have to go through to change aspects of their behaviour, or attitudes to themselves, their work or other individuals (Marshall and Mclean, 1988). The term has been used in different disciplines, inside and outside the health care field. Therefore, facilitation is the process of encouraging experimental learning through critical reflection, helping organisations and professionals to understand what they need to change and how they should do it in order to achieve the before mentioned evidence-based practice. A more simplified definition, by Kitson et al (as recollected in Harvey et al, 2002, p. 579) describes facilitation as a technique by which one person makes things easier for others. The fact is that in all definitions the term change is included and there are a series of strategies considered to be effective promoting such change like educational outreach visits, audits, feedback and even a marketing approach. Existing practices are challenged and individuals within the organization must embrace new theoretical approaches to improve their practices. It has been proved, that a combination of various approaches is the most effective way of facilitation. One facilitation model could be the Oxford Model of facilitation, created in the first half of the 1980s and which consists in the introduction of more systematic approaches to the prevention of coronary heart diseases and in order to support the creation of more health checks and regular screenings for high-risk patients (Harvey et al, 2002, p. 580). The facilitation process, then, involves facilitators using a range of interpersonal and group skills to achieve the desired change. Literature shows that facilitation in evidence-based practice development addresses the following issues: facilitating change, evidence translation and communication, responding to external influences and agendas, education and life-long learning, getting research into practice and audit and quality initiatives. (Dewing, 2008, p. 136). INTENSIVE CARE NURSING Applying the theory developed before more concretely to the intensive care nursing field, it goes without doubt that nurses can improve patient recovery by using the mentioned before patient -centered care, and, as the Guidance for nurse staffing in critical care (Unknown author, 2003, p. 259) points out by applying pro-active management and vigilance, coping with unpredictable events and providing emotional support. The effectiveness of the nurses improves with proactive prediction and prevention of any possible complications and prompt and skilled intervention in the event of sudden deterioration (Unknown author, 2003, p. 259). Carroll carried out an study which has several useful applications into the nursing care field. Carroll (1997, p. 210) then, identified seven of the most used facilitators in nursing practice according to the answers of a series of participants. The most frequently cited facilitator was the need to have more time available to review and implement research findings. The other six cited facilitators were: conducting more clinically focused relevant research, improving availability/accessibility of research reports, enhancing administrative support and encouragement, providing colleagues support networks/mechanisms, advanced education/increasing research knowledge base, improving the understanding of research reports. (Carroll, 1997, table 2) Barriers to the development of advanced practice in nursing include resistance (both active and passive) or the opposition and obstruction of new roles and responsibilities (Srivastava et al, 2008, p. 2674). Other negative factors in the context of nursing care that would act as barriers would include the fact that the personal beliefs of some practitioners may actively promote discriminatory care (which is called, by Clarke and Wilcockson, 2002 corruption of care) (Clarke and Wilcockson, 2002, p. 397 -398). In particular, within nursing, the definition of facilitation is more closely related to the before stated term of change, and more particularly to the promotion of communication between organizations (Simmons, 2003, p. 42). In the first paragraphs of this essay emancipatory and transformational Practice Development were mentioned. Such concepts have especial focus on facilitation, and as stated before this facilitation has two types, the inside and the outside. However, McCormack et al (2007) have stated that such a division is too simplistic but it is useful when clarifying terms. Outsider or external facilitators involve project planning and learning expertise on nursing discipline (in this case) that may be missing within the organization. Internal facilitators for Project Development, however, have a more direct role in day-today facilitation (Unknown, 2003, p. 259). Nursing practice development can make a significant contribution to the improvement of patient and service user experiences and to the modernization of intensive care services through its focus on improving workplace cultures and learning. McCormack and Titchen (2006) recommend key policy and strategy stakeholders need to be targeted in order to develop a strategic way forward for connecting practice development methods with service/systems developments, set within a modernization and risk management agenda. Clearly Nursing Managers can influence this area at various strategic interfaces in the course of their work (Dewing, 2008, p. 139). CONCLUSION To start concluding, the term practice development has been, therefore, used to describe a range of approaches, methods and processes in organising and delivering diverse changes in nursing practice for many years (Dewing, 2008, p. 134). Thus there are plenty of evidence who assure that improved outcomes are not just a result of numbers of staff, but are more related to the staff level of training and skills. (Srivastava et al, 2008, p. 2675 -2678) Tasks of facilitation and in particular of facilitation in nursing would more concretely include: leading meetings and developing systems and programmes; the assessment and monitoring of care and data collection and the undertaking of joint clinical consultation with practice nurses (Simmons, 2003, p. 45). The facilitator/educator nurse is in charge of providing and locating resources. Therefore, nursing facilitation for practice development must be addressed by a facilitator who provides a focus for nurses to obtain the information they require to pursue a professional or practice development goal (as stated by Thornbory, 1999 and recollected in Simmons, 2003, p. 45). A nurse in that role will be effective if counts on a series of qualities such as: personal confidence, formal education, training and preparation; supervision, feedback from other professionals or organizations, assertiveness and negotiation skills and experience in his/her specialty. It is also important if the nurse facilitator can count on a supportive organizational culture (Srivastava et al, 2008, p. 2674) What it is undeniable is that facilitation needs of critical thinking. Since facilitation should involve confronting, questioning and critical reflection (as pointed out in Simmons, 2003, p. 44), critical thinking is a key element to enable professionals (and concretely nurses) within an organization to understand the different elements that create a clinical situation. Nursing facilitation, concretely, will need to count on critical thinking in order to improve nurses skills and knowledge. In order to achieve that, a nurse educator with the suitable nursing expertise or practice development nurse must be appointed. New nursing staff in critical care need to easily identify their nurse educator in order to ensure their continued development after the orientation period (Unknown author, 2003, p. 264). This facilitates the learning culture within the organization in which evidence-based practice can be developed to meet the needs of the patients (Unknown, 2003, p. 263). As a matter of fact an expert nurse in critical care with highly developed technical skills and supportive knowledge will be helpful in extending the knowledge, and consequently the role of intensive care nurses. The latter is in fact a very controversial topic lately; however it is not the topic of this essay. As an example of facilitation and its practical application it can be say t hat it can assure advance practice in: cannulation, venepuncture, ordering blood tests and X-rays; performing physiotherapy; inserting arterial lines; performing elective cardioversion; thrombolysis treatment and intubation (Srivastava et al, 2008, p. 2675). As Rutherford et al 2005 (and it was recollected in Sarivastava et al, 2008, p. 2674) assert, the organizational infrastructure is central in encouraging new roles and establish the perfect framework for debate. Therefore, effectiveness in intensive care nursing includes facilitator skills such as adaptability, prior experience, personal confidence and assertiveness. Training and preparation, feedback from other professionals and a supportive organizational culture are also signaled by Lloyd Jones, 2005 as needed skills (and as it is recollected in Srivastava et al,2008, p. 2675). A key element for critical thinking and advanced practice in nursing is without any doubt autonomy. Autonomy is defined by Fairley, 2003 (as found in King and MacLeod, 2002, p. 322) with three other terms: (independence, identity and authority) with an additional dimension of self-determination. Expert critical care practitioners in any field will use intuition. In fact King and LcLeod (2002, p. 322) have developed a research on the intuition used by nurses at different levels of practice in decision-making. Autonomy and intuition are key elements of an effective advanced practice performance. It is also necessary to note that, as stated before, the debate about the expansion of nursing roles in intensive care in the UK has been created years ago. Before a change like such occurs it is necessary to note that clarity about training, status, authority, career structure and remuneration must be clear. Nowadays, the context of care in nursing have experimented a series of innovations which profound changes, especially in the field of the working relationships between nurses and medical staff. It is also necessary to note that Intensive Care nursing is a quite new field (which developed into a separate category around 1995, English, 1997) which appeared in order to ensure that patients with an uncomplicated recovery will always be attended. Nowadays, critical care practitioners make all decisions about routine management and over combined roles of anaesthetist, perfusionist and intensivist while carrying on with conventional nursing care. Facilitation and practice development are therefore key issues for intensive care nursing. The implementation of critical care practitioners needed of training and improvement of quality of care merits (English, 1997). Also it needed of three main steps: to give the appropriate title to the nurses depending on the specialist training they received, to give them the necessary authority to act independently, commensurate with the responsibility that they already carried and changes in the salary which, allegedly reflect the value of the work and helped retaining the staff. In Englishs (1997) words: Trusts now have more freedom to set appropriate terms and conditions of service for staff, but support is also needed from the nursing authorities and the Department of Health. Concluding, it is noticeable that there is a clearly positive relationship between research utilization and attitude toward that research, the extended use of professional nursing journals among clinical nurse educators and higher levels of education. In fact, despite the fact that not all intensive care practitioners have the necessary critical approaches and skills (and evidence-based practice research) to use research effectively in practice, such new field like critical care nursing is evolving in the good directions thanks to the use of those facilitators among other factors. The latter affirmation is based on some studies that have been lately developing a deeper approach into clinical nurse educators and the determinants of their research utilization behaviour in clinical practice. Furthermore, it is necessary to point out that it is necessary further research and improvements in the field, especially research on the outcomes of research utilization, including the effectiveness of their role as educators/facilitators and the organization and, over all, contexts in which they practice. Finally, the Royal College of Nursing (RCN) standards on effective workplace culture are going to be used in order to clarify which vital areas need to be encouraged for an effective culture: the need of developing person-centeredness, also developing individual, team and service effectiveness, developing evidence-based health care including knowledge of utilization, transfer and evidence development and developing an effective workplace culture (Dewing, 2008, p. 136).